Should You Include a Cover Letter? Cover letters are a time-consuming part of the job application process, especially when done well. You might be wondering: Should I include a cover letter in my job application? The answer: Many career experts agree that sending a cover letter is almost always the best decision. In the world of automated applications,  a well-written cover letter  gives you the opportunity to show a personal side and demonstrate why hiring you is a smart move. It’s a way to stand out among hundreds of other candidates and it shows your willingness to personalise your application for each job. Here are some guidelines to take into account: Emphasise and highlight important keywords Ideally, job applicants should tailor their cover letters to the individual hiring manager and position, incorporating specific keywords that align to the job posting. Don’t just repeat what’s in your resume. Instead, give specific examples that match the requirements of the job and illustrate why you are a perfect fit for the role. Cover letters should be free of typos and incorrect information — hiring managers often rely on these details to evaluate your ability to follow directions or your attention to detail. Share your unique story but connect it to the role As you are tailoring your cover letter, you want to share job experiences or personal stories as they relate to the job you’re applying for. You can be creative in how you do this but always bring it back to the requirements of the role. In  How to Write a Cover Letter , you’ll see examples of how to write a creative cover letter or a more conventional one — both are strong options if done well. Have a conversation with smaller companies Roles at smaller companies can have a big impact on the organisation’s culture, so hiring managers will sometimes use cover letters to determine how well a candidate will fit in with the team. This means your cover letter can have an especially meaningful effect by allowing you to introduce yourself, reference why you’d be a good fit for the role and the mission of the company, and make a personal connection. Address gaps and concerns Your cover letter is also the perfect place to proactively address issues or potential concerns. It can explain irregularities in your employment, short-term positions and even incomplete degrees. Don’t leave potential employers to guess or assume the worst. Instead, take this opportunity to tell your story on your own terms and in the most positive way possible. Caveat: when not to send a cover letter There are instances when it is not appropriate to send a cover letter — specifically when an employer does not request one and/or the job application software does not allow for additional document attachments. If this is the case, follow the employer’s instructions. And, make sure that your resume includes plenty of keywords that align to the job description. If the online application offers the cover letter as “optional,” take this option and increase your chances of moving forward in the process. Here are additional resources to help you complete your job applications successfully: Start with the basics on writing your cover letter : follow instructions, tell the story of your career in your own voice and capture the attention of the hiring manager. After you’ve written your cover letter, you’ll want to  edit and proofread  to ensure you aren’t making mistakes that might cost you the job. Finally, once you’ve finished writing, you should spend time proofreading your resume to make sure all of the information in both documents is consistent throughout and relevant to the job.
Resume Format Guide (with Examples) 12 September 2019 A great resume can capture the attention of a recruiter or hiring manager and help you stand out from other applicants. Formatting your resume is an important step in creating a professional, readable resume. There are several different ways to format your resume. One of the first decisions you should make is the type of resume you will write: chronological, functional, or combination. Each of these resume types is beneficial for different people who have various backgrounds and objectives. When making specific formatting decisions like margin size or font style, your goal is to deliver a document that allows employers to quickly see why you’re a good fit for the job. In this guide, we will discuss the best ways to format your resume for your career objectives. While you might be formatting your existing resume for new job applications, you can also make certain formatting decisions before writing. This allows you to construct a resume within the guidelines of proper formatting. For example, setting one-inch margins provides a structure, so you will know how long your resume is when formatting is applied. From there, you can adjust the font size and style as needed. Let’s begin by looking at the three main types of resumes and which would work best for you. Types of resume formats There are three popular resume formats: chronological, functional, and combination. Chronological resume A chronological resume lists your work experience in reverse-chronological order, starting with your most recent position at the top. This is the most traditional resume format, and for years has remained the most common. A chronological resume format usually includes the following information in this order: Contact information Objective or summary statement Professional experience Relevant skills Education Additional information (i.e., volunteer work and special interests—optional) A chronological resume is a good choice for anyone whose employment history shows a consistent, advancing career path. For example, you might select a chronological resume format if you’ve spent several years in the same industry and each role you’ve held was more senior than the last. It’s also often used by people applying to a position in the same or similar field to most of their work experience. However, if you have multiple gaps in your employment history, you’re looking to change careers, or your work experience is heavily varied, you may want to consider a functional or combination resume. Functional resume Functional resumes focus more on relevant skills than work history. While the chronological format highlights work experience with detailed summaries of the achievements within each position, the functional format focuses on the applicant’s skill set. A functional resume format usually includes the following information in this order: Contact information Objective or summary statement Summary of relevant skills Work experience Education Additional information (i.e., volunteer work and special interests) A functional resume is best if you have multiple gaps in employment, are shifting careers with little to no experience in the industry in which you’re applying, or if you’re re-entering the workforce after a lengthy break. In some cases, a functional resume might be too limiting. If you have some experience and few or no gaps in your employment history, a combination resume might be the right choice. Combination resume A combination resume is a blend of the chronological and functional resume types. This resume format allows you to emphasize both your work experience and relevant skills. Because your skills and employment history will consume most of your resume space, you may need to eliminate optional sections such as volunteer work or special interests. A combination resume format usually includes the following information in this order: Contact information Objective or summary statement Work experience Summary of most relevant skills Education The combination resume is a more flexible format, so you should list either your skills or your work experience first, depending on which you consider more important for the role. For example, if you have many unique skills that are especially valuable to the industry you’re applying to work in, you might consider listing them above your work experience. It can also be helpful to look for clues in the job posting to understand what is most important for the employer in an ideal candidate. How to format a resume The goal of formatting your resume is to create a professional-looking, easy-to-read document. Employers have only a short time to look through your resume, so your formatting decisions should make information clear and easy to find. If you are formatting an existing resume, you might need to adjust certain words or phrases to ensure it is still easy to read after you’ve applied the formatting changes. If you are formatting a resume before you write it, pay attention to how the information looks on the page and adjust as needed. Here are the key steps to formatting a resume: Apply appropriate margins Select a professional, readable font Make your font size 10–12 points Feature section headers Use bullet points Ask for feedback Let’s look at each of these components in detail. Consider how you might apply each of these when drafting or updating your resume. 1. Apply appropriate margins Setting proper margins for your document ensures the information fits within a highly readable space on the page. Standard margins for resumes and other professional documents like  cover letters  or  resignation letters  are one inch on all sides. If you have a fairly short resume with a lot of blank space, you can use wider margins to create a less distracting document that appears more full. If you decide to adjust your margins, you should keep them below 1.5 inches. You should also make sure to left-align your resume, so it is easy to read. If appropriate and readable, you might decide to center-align certain section headers to stylize your resume. 2. Select a professional, readable font When deciding what font to use for your resume, keep in mind that it should be clear and easy to read. Ensuring employers don’t have to work to understand words on your resume is the most important factor when choosing a font. It is also helpful if your resume is sent through an applicant tracking system (ATS). Many employers use an ATS, which doesn’t always read and interpret intricate fonts well. You should also avoid “light” or “thin” fonts, which can sometimes be difficult to read on a screen or paper. There are two main categories of fonts—serif and sans serif. Serif fonts have tails, while sans serif fonts do not. Sans serif fonts (or fonts without tails) are generally good fonts for resumes because they have clean lines that are easy to read. However, there are fonts like Georgia that are still widely accepted among employers as simple and professional. Here are several examples of the best resume fonts: Arial Avenir Calibri Cambria Constantia Corbel Franklin Gothic Garamond Georgia Helvetica Times New Roman 3. Make your font size 10–12 points Another factor in making your words highly readable is setting an appropriate font size. Generally, you should stay between 10 and 12 points. If you are trying to reduce white space, select a 12-point font. Anything more might appear unprofessional. If you have a lot of information on your page, start with a 10 point font and increase it if you have space. If your resume is still more than one page with a 10 point font, avoid reducing your font further and see if there is an opportunity to edit your ideas instead. You can do this by removing irrelevant or extraneous information, combining ideas, or making your ideas briefer with shorter sentences and fewer filler words. For example, here’s a resume sentence that can be shortened: “Performed inventory audits every month and discovered issues with over-ordering—executed an organization solution across all teams which resulted in a 10% increase in revenue over the next two quarters.” Make your ideas concise and remove filler words to include only the core value of your statement: “Performed regular inventory audits, identifying and solving the over-ordering problem to achieve 10% revenue increase.” Here are a few other ways you can use to make a shorter resume: Consider removing filler words such as “like,” “with,” “a,” “and” and “that.” Instead of listing each function of every job you’ve held, pick 2-3 key impacts you made in those roles. If you have two similar points, consider combining them into one brief statement. 4. Feature section headers Bolding, underlining, or increasing the font size for section headers can help employers quickly find the information they are looking for. Be careful when formatting section headers—they should be differentiated from the section body in a clean, professional way. You can stylize your headers in a few different ways: Use a “bold” font on your section headers. Increase the size of your section header fonts to 12, 14, or 16 points Underline your section headers You can also apply these styles to your name and contact information at the top of your resume. This information should be the first thing employers see, and it should be easy to find and read. 5. Use bullet points where appropriate Using bullet points in your experience, skills, and/or education sections allows employers to easily consume the most relevant pieces of information from your resume. Bullet points should be used to list your achievements. Avoid using one or two bullet points—if you have less than three pieces of information, list them without bullets in sentence form or use other punctuation to separate different ideas. For example, under a position you’ve held in the experience section, you would use bullets to communicate how you were successful in that role: Consistently operated overhead cranes, hoists, power tools, and other project equipment safely. Anticipated needs of 11 on-site workers and delivered parts to 23 field technicians Completed weekly service reports, time cards, and other related project equipment paperwork In the education section, you might not have three or more ideas to share so that it might look something like this without bullet points: The University of Queensland February 2010–December 2014 Bachelor of Arts, English 6. Ask for feedback After you’ve finished writing and formatting your resume, ask trusted friends or colleagues to review it. It can be helpful to have a third-party perspective provide their view and feedback. While they should look for grammar and spelling mistakes you might have missed, they should also pay attention to your formatting. Ask them to look for readability, consistency, and a professional look and feel. Resume format examples When drafting or updating your resume, consider reviewing resume samples in your industry and job title. While they are not to be used as exact templates, they can give you ideas for best presenting your qualifications to employers. Here are examples of what a resume might look like following each of the three formats: Chronological Nathan Stevenson 1234 Brunswick Street Fitzroy, VIC 3065 Objective I am a passionate and dedicated communications professional seeking a position with a not-for-profit organisation where I can apply my public relations skills and my passion for philanthropy. Experience Public Relations Manager The Volunteer Foundation, 2017–Present Plan and direct public relations programs to create a positive public image for The Volunteer Foundation. Manage PR staff and act as a mentor to junior public relations personnel. Public Relations Specialist The Volunteer Foundation, 2015–2017 Worked alongside PR team to ensure all fundraising efforts, local events and other special projects met the organisation’s brand guidelines and upheld a favourable public image. Communications Coordinator ABC Company 2013–2015 Help increase brand visibility through various marketing efforts, including social media campaigns and digital advertising efforts. Helped conceptualise and distribute printed marketing materials. Professional Skills Public relations management Corporate communications Team leadership Interpersonal communications Process streamlining Education University of South Australia, 2008–2012 Bachelor of Arts in Journalism Volunteer Work Australian Red Cross Disaster Volunteer, Public Affairs 2016–Present Functional Janice Johnson 1234 Rokeby Street Subiaco, WA 6008 Objective I am a hardworking and driven sales professional with more than ten years of experience seeking an account management position in the healthcare industry. Areas of Expertise Medical Device, Supplies & Pharmaceutical Sales I have a wealth of experience in selling to healthcare organisations ranging from large hospitals to small private practices. In previous roles, I’ve managed prospecting efforts, relationship development, new client on-boarding and account management within both the medical device and pharmaceutical product verticals. Relationship Management I am skilled in developing new relationships with prospects and nurturing relationships with existing clients. In previous roles, I used a combination of proficiency in conflict resolution and my ability to build rapport to increase client retention rates as high as 300% year over year. Sales Team Leadership I have managed a sales team of more than ten sales associates, coached and mentored junior sales representatives and regularly lead teams to exceed monthly, quarterly and yearly quotas. Work Experience Regional Sales Manager ABC Medical Supplies, Inc., 2012–2017 Managed a team of sales associates. Trained and mentored new sales representatives. Oversaw regional account list averaging more than 90 existing clients and 40 prospects. Account Manager XYZ Pharma Co., 2008–2012 Managed a lengthy account list including private practices and mid-sized clinics. Worked to maximise account growth through regular on-site visits, monthly check-ins and quarterly updates. Junior Sales Associate XYZ Pharma Co., 2006–2008 Increase awareness of XYZ Pharma Co. products to small private practices through on-site education. Share information about new medications to help establish relationships with new prospects. Education University of Newcastle, 2002–2006 Bachelor of Science in Business Administration Certifications Continuing Education Program (CEP) Combination Julie Pak 555 Elizabeth Street Sydney, NSW 2000 Professional Experience Creative Director ABC Company, 2015–Present Manage a team of twelve creatives, including designers and copywriters. Oversee all in-house creative projects and ensure all deliverables meet brand guidelines. Senior Graphic Designer ABC Company, 2013–2015 Design creative for all digital properties. Spearheaded website redesign. Developed in-house brand style guide currently used by entire creative department. Graphic Designer XYZ Creative Agency, 2010–2013 Develop visual concepts for web and print design, including websites, mobile sites, digital ads, business cards and trade show collateral. Related Skills Team Management Coordinate team of creative resources, lead team meetings and offer mentoring as needed. Project Management Manage all aspects of creative projects, including timeline, resource coordination, internal communication and sharing progress reports with outside stakeholders. Branding Create logos, design brand marks, offer brand colour recommendations and created a style guide to ensure cohesiveness across all assets. Additional Skills Illustration, Typography, Client Communication, Time Management, Mobile Design, Adobe Creative Suite Education University of Sydney, 2005–2009 Bachelor of Art in Graphic Design
The resume you writw is paramount to getting the job you want. Creating a resume can be very intimidating, but after reading this guide, you'll feel confident in creating your very best resume. What is a resume then ? When applying for a new job or embarking on a career change, your resume is often the first thing that a potential employee sees. A resume is a written document that provides details of your employment history, education, accomplishments, skills, and qualifications. It is typically submitted in combination with a cover letter, and it will be used by hiring managers and HR professionals to decide if you are a suitable candidate for an interview. In short, it determines your eligibility for a position that you are applying for within a company, as well as your potential salary. With most resumes only being viewed for a few seconds, yours must make an instant impression. There are useful resume building tools available online, and this handy guide to resume writing should help you in creating a professional resume. Moreover, it is essential to include the skills that your potential new employer will need to decide your eligibility. Areas that should be included are: Contact information - Name, full address, phone number, and email address Career summary or objective - One or two lines describing your career goals or targeted career objectives Work history - A brief description of prior roles and experience, including job titles, responsibilities and descriptions of your duties and achievements Education – A list of all qualifications and dates, including any awards or individual honors received Additional skills - Any special skills or certifications relevant to the position, including work-specific training or a second language, which can be prime topics for negotiation References - Names, locations and contact information of previous employers, managers or supervisors that can verify your suitability for the role, which is where networking come into play A resume should be purposefully brief—one to two pages long—and not to be confused with a CV, which is a much more detailed document. It provides a higher level of candidate information, along with more details about qualifications. Researching a resume It is always worth assessing the competition when attempting to apply for a new position. Many job sites now contain areas where you may search and view other people's stored resumes by specific roles or city. This can provide you with valuable insights into the information candidates are offering and can also be useful in obtaining salary information. It will also offer ideas on how to choose the best format and an appropriate template for your resume. Consider the position you are applying for and review other job advertisements for the same position. What skills are they looking for on your resume? Are your qualifications appropriate? Answering these questions will be valuable in helping you to compile the best resume possible. Writing your resume Header with contact information - Even though this is the most basic piece of information, it is amazing how many resumes lack contact information. Make sure you are providing your phone number and email address. You can have the best resume in the world, but it will be useless if the employer has no means by which to contact you. Professional title and resume summary - Include your current title and provide a brief overview of your role, responsibilities, and achievements. Skill matching - Carefully examine the position advertised and identify the skills and requirements that the company will target. Then you can creatively weave these into your resume in a way that sounds natural to the reader. Keywords and action verbs - Use of the correct keywords and action verbs can assist in the selection of your resume. Keywords demonstrate the skills and qualifications you possess, while action verbs speak to your ability to be successful in the advertised position. Use verbs like accomplished, developed, and managed. Achievements - Describe the successes and results which are relevant to the position. This is your time to demonstrate how you are the best leader or the most efficient organizer and, most importantly, to show how you can be an asset to the company. Software competencies and language proficiencies - If you have technical skills or applicable software skills, make sure you let your employer know that. If you have experience in an industry-specific software or are an expert user in spreadsheet packages, then it should be included on your resume. If you can speak, write or translate a second language, you should also add that information. Font and color theme – Take a moment to consider what font you will use for your resume. With the time spent reviewing each resume being so limited, you must use an easy-to-read typeface. It is best for resume purposes to stay with classic fonts such as Times New Roman, Helvetica, and Arial. Keep the color theme for your resume to a simple black text on white paper. You can use a highlight color such as blue or green, very sparingly. Stay away from colorful text and paper combinations, as it just doesn't look professional. Proofread Now that you have completed your resume and have created a professional representation of yourself take the time to proofread. Many great resumes can fall by the wayside due to avoidable and straightforward grammatical or phrasing errors. Make sure that the spelling is correct, and that the sentences are constructed correctly. Your resume should be easy to read while providing pertinent information accurately. Printing and saving Once completed, your resume should be saved with the right title and in the correct format. The file should be saved in .doc and .pdf formats and named appropriately. Naming your resume simply as "resume.doc" or "bobsresume.doc" isn't advisable. Take the opportunity to let the employer know who the resume belongs to at first glance. Using your full name is a safe bet, and you can also promote yourself even further. "BobSmith - Business Analyst.doc" is a great way to communicate who you are and what you do before the hiring manager even opens your document. Typical mistakes and tips on avoiding Irrelevant experience - During proofreading, it is also an excellent time to make sure that all the information you are including is entirely relevant for the position for which you are applying. While it is commendable that you hold first place in your neighborhood's fantasy football league, it's probably not a deciding factor in the management position that interests you. Don't be afraid to edit and cull any information that does not directly speak to the role. Keep it relevant. Not explaining a gap - While it can be awkward to explain any employment gaps, it is still better to provide information, rather than leave a blank. If you were unemployed for a while or took time off due to an illness, then document that. Try to turn it into a positive by highlighting positive traits that you learned during a challenging time. Layout and organization - Your resume should look simple, clean, and pleasing to the eye. If you have multiple prior roles in your work history section, be sure to list them in chronological order from most recent to the oldest. Once again, stay away from loud colors and fancy fonts. You are going for professional, sophisticated, and clean. Grammatical errors and typos - It was mentioned earlier in the article, but it's worth mentioning again. Errors in grammar and typos are the single biggest resume killer. The best resume on the planet will head immediately for the trash if it contains spelling mistakes or typing errors. Take the time to proofread. You can even have a friend or relative look it over, as a fresh set of eyes often picks up errors that you can't see. You should also use a spellchecker. While hundreds of resumes can be received for any one job posting, it is possible to set yourself apart from the crowd by following these simple guidelines. Take time to check your resume thoroughly and critically review your work. Does it say what you want? Does it reflect your achievements accurately? Does it portray you in the best possible light to a future employer? If the answer to these questions is "yes." then you have a solid resume that you can use to apply for future positions.
Read our ultimate guide to writing a cover letter to learn how to craft a letter that impresses potential employers and makes you stand out among a crowd of other candidates. What is a cover letter? As the name implies, a cover letter is simply a letter of introduction that precedes your resume. It tells the hiring manager a little about you before they check out your resume or look into your references. This can be a great opportunity to build a personal connection and show who you truly are. Typical components of a cover letter include: A header that contains your contact information A greeting that directly addresses the letter reader A brief introduction of who you are and what your career goals are Examples of why you are interested in that specific position Descriptions of skills you have that would make you a good candidate for the facility Your handwritten or typed signature A cover letter is not quite the same thing as an email introduction. It is usually a little longer and more formal than an email. At the same time, cover letters tend to be more personal. Instead of just bluntly stating who you are and what job you want, a cover letter helps the hiring manager get a glimpse into your personality. Researching a cover letter Review professional cover letter examples for your career to get an idea of what your letter should look like. Never copy sentences and phrases from these letters exactly since this can make you seem bland and unmemorable. Instead, use these samples as inspiration for the type of general outline and tone you should use. Cover letter templates are not quite as strict as resume templates. The majority of the letter will just follow a basic letter template. However, you may want to take a look at templates just to get ideas for how you will structure the heading of your letter. You can pick one that emphasizes your name and achievements or find a template that puts focus on how to contact you. Before you write the letter, read the job posting. Pay attention to all essential requirements, and show how you satisfy these criteria. In addition to looking at the original job posting, it is a good idea to check out postings for  similar jobs on SimplyHired . Take note of the language frequently used in postings to identify buzz words that describe what the typical employer wants. Employ these phrases in your cover letter to subtly show you can understand and anticipate the business's needs. Writing your cover letter The first step in ## Writing a cover letter is understanding proper formatting. Sticking to the basic letter writing format provides you with an easy outline and makes sure you do not forget anything important. Feel free to add more parts to your cover letter if you desire, but ensure it includes these essential features. The header – This is the part of the letter with all your essential information. Write your name, address, phone number and email, and put the date of the letter above or below the section with contact information. If desired, you can include any job title or career designation you have. Your greeting – The greeting will address who you are trying to contact. Write the name of the business, the business's phone number and email and the name of the hiring manager if you have it. After writing the recipient's information, greet them politely. A safe greeting is always "Dear" followed by their honorific and the person's last name, but if you do not have a specific name, you can just write "Dear Hiring Manager." The body – Cover letter bodies are usually three to four paragraphs in length. The first paragraph should introduce you and explain why you want the job. Then, you can move on to describing relevant education, work experience and life experience that makes you a good choice for the job. The closing – Sign off with a professional and polite closing like "Respectfully yours" or "Sincerely" followed by your name. It can be a nice touch to leave space on the letter to hand sign your name if it is a hard copy. When formatting, stick to a professional font in a 10- or 12-point size. Put a full line of space between each section of the letter and each paragraph of the body to avoid making it look like a giant block of text. If desired, you can align the header to the center or right side of the page to make it stand out. A good cover letter should read almost like a story. You want the whole thing to smoothly flow from one concept to the next, and every point should emphasize the main theme of you being a desirable candidate for the job. There are a few essential things to think about when telling your story. Match your skills to the ones in the job ad – A cover letter is not meant to be a list of every skill you have. Instead, you should highlight  two to three skills  you have that could be used to fulfill the duties that the job posting described. Focus on your achievements – Your cover letter is a good time to brag about yourself a little. Take the time to mention any notable achievements that could improve your ability to perform the job. This can include educational awards, changes you implemented in the workplace or career awards. Why do you want to work at the company? – Take the time to show that you have done a little research because  companies look more favorably on unique letters  tailored specifically for their business. The cover letter should show that you understand the company's goals and want to help achieve these goals because of your own personal interests and objectives. The whole point of a cover letter is to make you stand out. Here are a few things you can do to make sure you are memorable. Pick your voice – Having a clear, defined voice in your cover letter helps the hiring manager remember you due to some sort of definitive trait. Think about the one thing that defines your personality and career achievements, and craft each sentence carefully to convey that concept. Avoid cliches – A big danger of cover letters is cliches. People tend to feel unsure of their cover letter writing abilities, so they fall back on cliche concepts like "My greatest skill is my attention to detail." Try to use original concepts and phrasing to make sure you are memorable. Proofread You need to proofread because mistakes can make you look unintelligent or lazy. Start by reading over the letter for spelling mistakes and common grammatical issues. Then, read it out loud to see if it flows smoothly. Finally, read the content again to make sure you have not included unnecessary details. Printing and saving Make sure you save your resume in a file style that will retain your format even if it is opened with another program. It is a good idea to save in multiple formats in case one gets corrupted. If you plan to print a hard copy, use quality paper. Stick to a basic white or cream color in standard letter size to keep a professional look. For some extra oomph, purchase resume paper, which is a thicker weight and has a bit more texture than standard copy paper. Common mistakes and tips on avoiding To make sure your cover letter is as effective as possible, check to see if it contains any of these mistakes. Irrelevant experience – Never include experience that seems irrelevant. If you have no work experience in that career, explain how your past jobs taught you skills like customer service or office filing that could come in handy in the new job. Disorganized – A disorganized cover letter can make you look scatterbrained. Try to arrange your talking points into distinct paragraphs to stay on track. Grammatical errors and typos – This major issue can be avoided by taking the time to proofread. Consider asking a friend to proofread it too. Not being specific enough – Being vague can prevent you from being memorable. Use precise examples and details about yourself to avoid this problem. Not being personal enough – This is a big mistake because it wastes your chance to build a personal connection with the hiring manager. Remember to include personal touches like writing about why you entered your career or your favorite thing about the company you're applying to.